Imagine a store where shoppers could scour scores of timeless memorabilia with no expectation of what they might discover. It could be a vinyl record for a popular band from the 1950’s or a collection of photos from a bygone era. It could even be a small set of trading cards or figurines from the early days of famous cartoons from the 20th century. At first glance, it sounds like the type of store that the younger generation might not easily latch onto. But if you happen to visit Virginia Beach and swing by the Pembroke Mall, you will be in for a big surprise when you come by a store filled in every nook and cranny with neon lights, statues and images of iconic film and animation characters like the Blues Brothers and Betty Boop and portraits of Marylin Monroe and Elvis Presley.
Cool and Eclectic, fittingly known for its slogan, ‘Where it is usual to find the unusual’, is an independently owned gift shop, consisting of a wide variety of vintage and contemporary items. From vinyl, to comics, to décor, to toys, to even clocks, their inventory will not only invite the customer to shop for hours, but also encourage both the older and younger generation to bond over icons from both past and present.
This year was my 9th annual family vacation to VA Beach and as always when I’m there, I never miss an opportunity to stop by Cool and Eclectic. It has always been one of my favorite stores from the area and knew it would be a great topic for the blog. As usual, the store owner, Larry never fails to deliver on the store’s promise. Although Larry was away when I visited, I had the pleasure of speaking to two other employees, Mark and Diana, whom I briefly interviewed for this post:
Q: In terms of the lease, how much longer do you suppose Cool and Eclectic will remain at the mall?
Mark: Well, it’s kind of up in the air. We don’t know exactly as far as expenses and things like that. We don’t really know if we’re doing well or not. I know we are hindered by the construction at the [main] entrance [to the mall]. I think it has affected our sales.
Diana: Yeah, the construction has affected it. We used to get a lot of traffic through there.
Mark: The construction has taken longer than they said. It’s been months beyond what it was supposed to be. Sunday was not a good day for me in the morning, but later on, we did really well.
Diana: Usually we used to get maybe two or three slow days, but the rest of the days, it was busy. And usually weekends, Fridays, Saturdays and Sundays used to be busier.
Mark: I think our loyal customers have helped us exceedingly to stay afoot. They appreciate our variety. They appreciate us being there for them to find them things that they like and the regular customers come regularly because they know we’re going to help them out. We appreciate our VIPs a lot. We give them extra discounts cause they’re regulars. We value them and that’s why they stay with us.
Q: When it comes to your customers, do they rank from just about any generation? They could be millennials or baby boomers.
Mark: Absolutely across the border of all generations. We have every generation come in and like our variety. Because we have a good enough variety, they all appreciate their own time period. We have enough to cover everybody’s time period and we find that they come back because we match their time period very well, whether it’s a millennial or it’s, like me, a baby boomer. We appreciate a lot of stuff and even beyond the baby boomer.
Diana: We get younger generations and they appreciate very old memorabilia, which is very surprising.
Mark: It is. It’s refreshing to see younger people like the older stuff, too. They’re getting a bit of history when they come in.
Q: How did the store concept come to be?
Mark: If Larry was present, he could tell you more about that, but…he’s being doing this store for a very long time, far beyond me and before our friendship has evolved. He’s been doing this for quite some time…at least twenty years.
Diana: Yeah, I don’t know how long, but he’s been doing it a long, long time.
Mark: Cool and Eclectic has probably been around at least then. Maybe twenty years. I might be off a little bit, but it’s a long history. We’ve moved to different locations.
Q: At first there were two stores, one at the Lynnhaven Mall and this one here at Pembroke. Eventually the Lynnhaven location was moved to this mall. Thus, Pembroke operated two Cool and Eclectics under one roof and now it’s just this one.
Mark: Yes. Not out of our desire. It was out of our control (laughs). Basically, they got bumped out of both [malls]. The Lynnhaven [location] was bumped out of there first and we moved here into [Pembroke] mall. And we got bumped out again and not having another location to go to, we merged our two Cool and Eclectic stores together. So, we are now one and hopefully we have the best benefits of both, the old and the new. The old one, which is this one, tended the older stuff, but now that we’re infused with the other one, we have a lot more new stuff. And I think that’s a good, positive thing for this company.
Q: Sounds like it’s a huge blessing especially when you have people from all walks of life really appreciate what they see here. When people come to Cool and Eclectic with their kids, does it become more of a chance to bond over the classics and the contemporary?
Mark: Oh, yes! The children come in and they buy the things that they have seen with their parents. The parents buy them for them and they’re all happy and excited when they’re going out. And they’re good family heirlooms that these kids, if they keep them, they can pass them onto their kids and their grandkids.
Q: How do you feel about the future of the store?
Mark: I’m very hopeful it will continue because everybody can appreciate a little bit of history, which this [store] has. It has the history. It has the vintage items. The LPs, I hear, are experiencing a resurgence because the sound quality is unmatched. The digital does not hold a candle to the LPs and apparently, they can do it with the LPs. So, it’s going to be something amazing if we see a resurgence of LPs coming back again. I’m hoping to see them back into the movie soundtracks again, too…and hopefully [this trend will] infuse our company to put some new stuff and keep it fresh and alive and going.
Once again, a huge thanks to Mark and Diana for their time. To learn more about Cool and Eclectic, check out their Facebook page.
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